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ClickFunnels Review: Is ClickFunnels right for your business?

Clickfunnels review

Many online businesses fail to grow and become profitable not for the lack of marketing, but in failing to convert potential customers into paying customers. There are many ways for a business to increase its sales and, subsequently, its profitability, but one of the most common methods of visualizing this process is through the marketing and sales funnel. ClickFunnels is a tool that makes use of the marketing and sales funnel to help any business to improve how they market and sell their products online.


When most people think of an online business, they think it is only about creating a website and starting to sell right away. In reality, it takes a lot of effort take a customer through a process from marketing all the way to the point they make a purchase. If you make the mistake of losing a customer’s attention at any point during the process, then they may leave your website. Therefore, it is very important to make the process easy to follow, and this is done through the funnel.


What is a marketing and sales funnel?


Any entrepreneur who has been interested in growing their business may have already stumbled upon the cone-shaped funnel. It is a visual representation of the process through which a business markets their products to new customers and eventually convert them into actual customers. The conical shape also illustrates how one cannot convert all of the potential customers but the number decreases down the funnel. There are 5 steps involved in any sales funnel, and these are:


1. Awareness

In the first step of the process, you get to introduce your company and products to potential customers. You can do this by sending marketing emails, advertising your website/blog or even through social media. At this point the customers don’t know a thing about you or your business, but it is also the time when you introduce yourself. To make a positive impact on their minds, you will need to present yourself as a thought leader in the industry to get them interested in your products or services.


Considering that those who you market to don’t know the value of your products and services, it is not advised to immediately try and sell to them. If you do, then your advert will seem more like a sales call and potential customers are more likely to skip through. Instead, try to demonstrate what you have to offer that will keep them interested in you specifically. A good way of keeping them engaged is to give them a taste of what you can offer.


Let’s take the example of a web developer who would like to gain more customers through a funnel. At the awareness stage, they might offer a 30-day trial for their customers to evaluate the quality of websites. By doing so, you’re already keeping them engaged and discouraging them from the competition, at least for the period of the trial.


2. Consideration

Now that you have already introduced yourself to the client, their interest is peaked and it’s time to strike. This is the time to introduce your products to your client but not yet to sell them. They may be interested, but you can bet they are considering others too. Therefore, you need to set yourself apart by targeting their specific problem. Presumably, you have learned their particular needs by now after being in contact for a while, so you know what they really want.


In our example with the web designer, you may have noticed that the customer’s need is more focused toward e-commerce. To demonstrate how your services would fulfill this need, you can incorporate these features into their trial website. The thinking is that once they see their problem being solved, they will be more likely to stick to what worked.


3. Conversion

Those customers that reach this stage of the funnel are already well educated about your products and they need only to make the purchase. Although they have already seen the value of your products and services, most will still need that final nudge. Here you want to illustrate the benefits of what you offer rather than overwhelming them with more details. Show them why you are the better option compared to the competition and then offer incentives. Some of the best incentives are discounts that make your products/services cheaper than the competition and one-time offers that create a sense of urgency.


4. Loyalty

After descending the funnel in the previous steps, it is clear how difficult it is to convert a potential customer into a paying one. So why would you want to throw all that effort away and start all over again? You wouldn’t, which is why you must continue to keep your paying customers loyal. Even the Harvard Business Review talks about how a company’s profits increase with time if the existing customers stick to them for longer.


To keep your customers loyal, some companies offer special discounts for longer-term purchases. Say, the web developer is paid $50 for maintaining a website for a month, which equates to $600 a year. They might offer a yearly fee of $500, thus saving the customer money for staying loyal. This would incentivize customers to stay loyal for longer and build a lasting relationship.


5. Advocacy

By now, the customer is a huge fan of your work, and they can be turned into marketers. By constantly providing top notch services to them, they will talk about you to their friends and even advertise on social media on your behalf. The best way to do this is by starting a loyalty or affiliate program where they have a real incentive for advertising your products and services.


What does ClickFunnels do?


Creating a sales funnel is not an easy thing to do, especially for a single individual. Just look at the entire process listed above that is involved in the making of a funnel, with so many things to consider. To convert just one paying customer means going through the process of email and social media marketing, responding to their communication, getting them to make that first purchase and then following up thereafter. It would take an entire staff to keep up with just 10 customers who all have different demands, and that is something many entrepreneurs don’t have.


This is where ClickFunnels comes in to cover all the bases needed to make a sales funnel work and actually produce results. ClickFunnels now has over 92,000 users and over 5 million funnels all of which have been able to process about $3.7 billion in sales so far with much more to come. In fact, ClickFunnels is now one of the most popular sales funnel tools available to everyone around the world with some good reasons.


Why is ClickFunnels so popular?


The first advantage ClickFunnels does better than the rest is being usable by everyone regardless of their expertise. First, creating a website is easy through a drag and drop webpage editor that doesn’t take a lot of effort to end up with a good-looking and responsive website. Neither do you have to worry about hosting charges because all those charges are covered too. Furthermore, marketing efforts are all automated by email and through Facebook and payment systems integrated. All these are available from a single dashboard that is easy to use by anyone and that makes the whole process easy.


What’s more is that ClickFunnels has an affiliate program that can increase your sales even further. While ClickFunnels’ own funnels are very effective, word of mouth marketing can significantly increase your reach to customers and thus increase your business’ profits. Under the affiliate program, you don’t pay any upfront fees as you would with other marketing strategies, but only after a sale has been made. This means that you never pay for anything that was not effective.


Affiliates in ClickFunnels promote your products and services so you can reach more clients without taking any more time. When you think about it, it’s like having an entire marketing team that does the work and is paid afterwards. This feature is referred to as backpack and it doesn’t take any more resources because you only pay after a sale has been made.


Any disadvantages to using ClickFunnels?


Some may consider the monthly fee charged for their services as a disadvantage. A subscription to ClickFunnels costs $97 per month, which some people may not be prepared to pay, especially if it is a small startup. Besides, there may be some cheaper options out there, but they obviously don’t have everything offered by ClickFunnels. With all that you get from this company, it’s definitely worth it, but to get more you will need to pay a bit more.


Some of the additional features include Actionetics MD that provides targeted marketing options to customers, but you need to pay more for this upgrade. However, even with the basic features only, ClickFunnels is able to greatly improve your business and help your company grow at a much faster rate.

The Top 10 Absolute Best Ecommerce Platforms for 2020

Ecommerce is booming. It’s estimated that this year there will be a staggering 1.92 billion digital buyers around the world – and that number is only going to grow as time goes on.


It’s no surprise that thousands of budding entrepreneurs continue to launch ecommerce websites with the hope of capturing some of this spectacular growth.  Although ecommerce may seem like it has been around for a long time, it’s still a nascent industry with a lot of room for growth!


In fact, estimates suggest that by 2040, 95% of purchases will be performed via an ecommerce website. Which websites do you think people around the world are going to be using?


They will want the fastest and most performant websites that offer a fast and seamless experience. They will want websites that are built using the absolute best ecommerce platforms.


Here’s a closer look at the best ecommerce platforms to help you launch a stunning website that will give you the best chances of success.



BigCommerce is a versatile enterprise ecommerce solution that bills itself as the future of ecommerce. The platform aims to lead the new era of ecommerce by taking responsibility for the security and scalability of enterprise operations.


It aims to help businesses accelerate growth rather than complexity while offering robust security and performance. As an open SaaS solution, it offers a world of possibility to enterprise-class organizations.


This level of scale means that it’s not quite as useful for smaller organizations. When it comes to larger businesses, though, the platform is currently used by a wide range of leading brands so it’s certainly got a lot to offer.


It is used across a wide range of industries, too, making the tool even more attractive for certain businesses.



Wix is one of the biggest names in website creation. The website builder offers a powerful what-you-see-is-what-you-get editor that means a person with even the most limited level of knowledge can create a beautiful website.


By empowering domain owners to create the websites that they want, Wix bills itself as the place to create professional websites. The tool also offers a huge range of templates and features, making it easy for website owners to select a range of advanced functionality for their store.


There are a wide variety of pricing features on offer, too, and the online stores are very competitive when compared to those alternatives on offer from competing platforms. In fact, retailers can look forward to getting paid with a variety of methods without having to pay commission on sales.



Woocommerce is an open source ecommerce platform that is built specifically for WordPress. It is heavily customizable and makes it a breeze for business owners to sell online.


The platform prizes itself on its vast customization abilities. If you really value being able to control your own website and really make it your own, you may find that this is the platform that you’ve been looking for.


Many other users agree, too, and Woocommerce currently powers an incredible 28% of all online stores. This makes it the most popular ecommerce platform on the web and it’s used by a huge range of leading companies.


Those companies choose to work with Woocommerce mostly because it has the ability to support unlimited products, there are a huge range of mobile-friendly templates available, and there are thousands of extensions available. All of this makes the tool incredibly flexible.


The tool is quite complex and developers will be able to tinker with it to get the truly best results possible. With that said, there are a wide range of support teams that are spread across the world. These helpful teams are lauded for their ability to help customers get the best from their platform.



This platform is a WordPress theme that bills itself as the next generation in ultra responsive shopping. The theme is easy to customize and site owners can call upon a wide range of components to get their website exactly how they like it.


For those professionals who are familiar with WordPress, too, this might be the natural choice. The fact that it’s a plugin doesn’t detract at all from the functionality and customization options that are on offer – users will find that they can use a range of widgets, menus, logos, color options, and much more.


Of course, the statistics show that people are shopping on mobile devices in greater numbers than ever before – this is why the plugin makes sure that your website looks fantastic whether it’s on desktop, mobile, or a tablet device.



Squarespace was one of the original all-in-one solutions for people looking to create a beautiful website without the difficulties that come with more complex avenues. Everything is covered here including domains, ecommerce, hosting, galleries, analytics, and more.


It’s worth nothing, though, that this big strength also has the potential to become a huge weakness. Some store owners will want to avoid becoming too reliant upon just a single platform for all of their ecommerce needs.


If that isn’t the case, though, many people will be delighted with Squarespace and what it has to offer. They can look forward to using award-winning templates that really do help amateurs to look like experts right from the very beginning. Online stores built with Squarespace look legitimate and inspire customers to browse through and complete their purchases.


Some truly world-class designers have worked on templates that offer a rich product display on the frontend. On the backend, there’s a lot going on: website owners can enjoy automatic inventory management, the ability to sell unlimited products, and powerful shipping calculator features.


This truly is an all-in-one service.



Shopify purports that it’s far more than just a piece of ecommerce software. The platform states that it’s also the best ecommerce platform that has everything a business owner could need to sell online, on social media, or in person.


Shopify states that if you have the will to build your business, it has the way. It can help nascent businesses that are just growing and looking to establish themselves on the one hand, while also helping larger enterprises to capitalize upon their existing audience.


The platform does indeed offer more than many of the ecommerce platforms on this list, given that it can also help businesses to sell in-person with point of sale terminals. If you’re going to open a business that is a blend between online and offline business, you might find that Shopify is too good to turn down.


Aside from offering stunning templates and building potential, Shopify can also help business owners to market their business while managing every element of their business including orders, shipping, and payments.


This can all be managed from a centralized platform, giving businesses the insights and knowledge that they need to grow no matter where they are in the world. Lots of apps also integrate directly with Shopify, opening up a world of opportunity.


Shopify really is an exciting platform that has the potential to change ecommerce. if you’re looking for a full solution that can get your business from a-z, you might want to explore this option in more depth.



Weebly is a website builder that sticks to the fundamentals. It focuses on giving domain owners the ability to easily create a beautiful store using customizable templates and easy-to-use tools.


The platform boasts that these professional templates can really give people the opportunity to transform and grow their business. Weebly focuses on four key areas for business owners: it helps them to get going with expert guidance on how to launch a website, before giving them access to the website builder. Next, it helps them to simplify the selling process before lending a helping hand when it comes to growth.


Given that payments are processed by Weebly, business owners can look forward to focusing on their business rather than getting bogged down in the logistics and details. This liberates a business owner’s time to help them focus on future growth and new strategies.


Weebly also offer assistance in a range of additional areas like domain management, too, which is a nice touch and really shows how the platform can drive additional value for businesses.



Volusion is a piece of ecommerce website store and shopping cart software. The platform suggests that its solution has been proven to sell 4x more when compared to competing hosted shopping carts, so it’s making some bold claims!


Given the quality of the platform, we could see this being the case. The platform gives website builders everything that they need to sell online effectively. This means that they can create a store, sell their products, and grow their business.


Over 180,000 stores are hosted through the Volusion platform, meaning that you don’t have to worry about legitimacy or an ability to scale. There are some really stunning themes on offer here and it’s great fun to whizz through and imagine how your store could be brought to life by one of them.


Like many of the other platforms in this list, Volusion also offers additional assistance with key tasks like inventory management and payment collection. There are also unlimited product options that can be offered via the platform.



Magento is an ecommerce platform that partners with thousands of retailers and brands around the world. It offers flexible cloud solutions that help businesses to grow quickly and innovate along the way.


The platform suggests that it offers next-generation technology that is capable of offering distinct digital retail experiences to users. This helps businesses and sellers to breathe life into the ecommerce website and set it apart from the competition in a crowded space.


There are a huge range of additional features on offer here, such as the ability to manage Google Shopping Ads through the platform. Businesses will find, though, that this solution doesn’t offer the same WYSIWYG editor as some of the competing platforms on this list.


This can make Magento seem like more of an intricate and formal investment, which might make some businesses hesitant to get involved. Still, if the case studies and customer reviews are anything to judge by, businesses can look forward to a pleasant and professional experience when working with the Magento team.



SiteBuilder is more of a traditional website editor tool that empowers businesses to create stunning ecommerce websites.


The platform can help with a wide range of areas such as a site’s domain name, templates, email addresses, hosting, and telephone support. This fuller package can help some confused business owners to get the best results possible with minimal complexity.


The process of working with SiteBuilder seems very straightforward again, with just three simple steps standing between a business owner and their amazing new online store. As with Magento, though, some business owners will find that this is not quite as flexible and free as some of the other options on this list.


You should be sure to compare pricing and more in order to make sure that this really is the best option for your needs – there’s no harm in shopping around and doing your research!


Good Luck Finding Your Ecommerce Platform

As you can see, there are lots of potential ecommerce providers out there. It’s a competitive space and there are lots of driven and talented companies looking for provide for the many online sellers out there.


This competition is a good thing and while it means that it can often be a little more complicated to find the option that’s right for you, it means that some truly wonderful products are on the market now.


We hope that this closer look at the ten absolute best ecommerce platforms has been useful for you! There’s a lot to consider and we can imagine that it will take you a long time until you find the option that’s right for you – we’re sure that once you find the right option, though, the sky will be the limit!

Cannabis Business Loans: Resources for Funding Your Cannabis Business


How are Marijuana Business loans possible?

With cannabis now legalized in many states and legislation in place to expand that further, the cannabis industry has exploded into a multi-billion dollar industry practically overnight. 

However, regulations surrounding the cannabis industry are strict and tricky to navigate, making acquiring cannabis business loans difficult for any Marijuana-based business.

Why is it so challenging to get financing for your cannabis business, and what can you do about it? 

The challenge of Obtaining Cannabis Business Loans

The heart of the challenge of obtaining cannabis business financing comes from the legalities behind cannabis itself. 

Cannabis is now legal for recreational use in 11 different states, with more states expected to pass legislation in the near future:

  • Alaska
  • California
  • Colorado
  • Maine
  • Massachusetts
  • Michigan
  • Nevada
  • Oregon
  • Vermont
  • Washington
  • Washington D.C.

However, cannabis isn’t legal on the federal level, and that’s where the main challenge arises in terms of obtaining financing.

All banks are regulated by the federal government (even the little ones) and are required to flag illegal transactions under the Bank Secrecy Act based on federal law. That means they must fall in line with the law or risk huge fines– or much worse. 

As a result, you can’t walk into your local bank and open any kind of business account (including a loan) as a cannabis business.  Making it very difficult for a federally chartered bank to provide any Marijuana Business loans.

The good news is, there are alternatives. 

Alternative options for obtaining cannabis financing

Fortunately, federal law nor compliance keep you from being able to acquire business financing. You just need to know where to look to get it. 

If your local bank and credit unions have turned you away, consider these options for obtaining the capital your cannabis business needs:

Equity financing

Equity financing is one of the best routes to go with any cannabis business as the industry is considered very desirable among investors.

With equity financing, you can go two different routes, venture capital or angel investing:

Venture capital

Obtain seed funding from venture capitalists specific to the cannabis industry. 

See the most current list of VCs at New Cannabis Ventures and take some time to search for cannabis-specific VCs such as Snoop Dogg’s Casa Verde Capital

Angel investing

Similar to venture capital, acquiring angel investors is another viable route for cannabis business loans with its own set of benefits. 

With angel investing, you have more control due to no one investor having such a prominent position of power over the company as in the case of a VC. 

AngelList is the best place to find angel investors and you can do a cannabis-specific search to identify investors who have specifically identified themselves as interested in investing in cannabis-related businesses here


Crowdfunding is another great option for obtaining a cannabis business loan. 

Both Kickstarter and Indiegogo, the two most prominent crowdfunding platforms online, are decent options for funding your startup or next product. 

In addition to the major platforms, cannabis-specific sites exist as well and may serve as better platforms. Cannabis crowdfunding sites include Fundanna and CannaFundr

Alternative lending

Another great option for obtaining funding for any kind of cannabis-related business is alternative lending.

If you’re interested in obtaining a more traditional loan and don’t want to have to answer to investors, alternative lending is a solution to the lack of bank funding. That’s because many alternative lenders openly work with and lend to cannabis businesses. 

Alternative lending is an umbrella term referring to any financial product offered by an alternative or private lender.

Within that umbrella, there are several options for financing your cannabis business: 

Term loans

If all you need is a single lump sum to get off the ground, or to get your next product up and running, a term loan may be the perfect fit. 

With a term loan, you get a sum of capital in exchange for paying that amount back at a specified interest rate based on your business qualifications. 

Learn more about small and medium-term loans.

Business line of credit

With a business line of credit, you don’t just get a single sum of money but a recurring amount you can access whenever you need extra capital. 

A business line of credit is ideal if your cash flow is uneven. For example, if you have one or two vendors that make up a large part of your business and you’re often waiting for payment.

Learn more about business lines of credit.

Merchant cash advance

An MCA is a much newer but increasingly popular form of business financing that involves obtaining an advance sum based on your regular credit card sales.

Those sales are then also used as a kind of collateral to pay back the loan. Once approved, you pay that sum back based on a percentage of your credit card sales.

Learn more about merchant cash advances.

Additional resources for growing your cannabis business

In addition to the above ways to obtain funding for your business, with the rise of the industry as a whole, many new resources are now available to help you grow your cannabis business. 

Here are a few of the best new cannabis-specific resources to help grow your business: 


CanPay (Debit system)

CanPay is a debit system specific to the cannabis industry that allows you to accept debit payments from customers provided they also use the platform. 

This is useful because, as we talked about earlier, most banks won’t touch the cannabis industry due to federal regulations. 

That means they won’t even allow you to open a business checking account with them, which can make it difficult to accept debit payments as a cannabis business, often resulting in many cannabis transactions to be cash as a workaround. 

However, with CanPay, you can accept debit payments. At least until federal regulation shifts in the industry’s favor and a workaround is no longer needed.

Green Bits (Point of sale system)

Green Bits is a point of sale system. There are a lot out there, but what makes Green Bits special is that it was designed specifically for the cannabis industry. 

Their service is designed to help you stay compliant, that alone making it far and above the best value of any other point of sale system out there for cannabis businesses. 

Higher Yields (Consultation services)

If you’re in the beginning stages of your business or have hit a rough spot and could use some industry-specific advice for growing your business, Higher Yields is a cannabis-specific consulting firm worth looking into. 

Their services include help with licensing, facility design-build services, financial plans, cultivation management, marketing, branding, compliance, and more. 

As per their website, “The medical and recreational marijuana markets are complex, ever-changing, and full of pitfalls that experts can help your business navigate. Protect your investment with the know-how of professional marijuana business development consulting services.”

9/25/19 Update: Historic vote on new cannabis banking bill paves way for providing key financial tools to business owners

U.S. News recently reported that a new measure, designed to protect financial institutions that service cannabis companies, passed the House of Representatives in a bipartisan vote just last month (Sept. 25th, 2019).

The bill, the first standalone cannabis-related bill to pass a chamber of Congress, is designed to protect financial institutions who support cannabis businesses from criminal prosecution and other negative action.

If the legislation ultimately passes, it will be a huge win for the cannabis industry. No longer will cannabis businesses have to take inconvenient steps to process payments and run their business in general. 

If the bill passes, they’ll quickly begin to have access to all the same financial tools (access to business bank accounts, online payments) that other businesses have. 

“We applaud the House for approving this bipartisan solution to the cannabis banking problem, and we hope the Senate will move quickly to do the same,” Neal Levine, chief executive officer of the Cannabis Trade Federation and one of several groups who lobbied in support of the bill, told U.S. News. 

The bill, referred to as the Secure and Fair Enforcement Banking Act of 2019, passed by a vote of 321-103. However, it’s not yet known what its chances are in the Senate. For that, we’ll just have to wait and see. 

Don’t let compliance and legislation hold your cannabis business back

There are still hurdles to be overcome if you want to start a cannabis business, but those hurdles are quickly disappearing.

Use the tools and resources we discussed, from ways to obtain the funding your business needs to additional resources to help it grow and stay compliant, to overcome those hurdles maximize the growth of your business.