How Your Retail Business Could Benefit from Offering E-Receipts
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How Your Retail Business Could Benefit from Offering E-Receipts

Thanks to the influx of smartphones, tablets, and computers in recent years, we are often given the choice of paper or digital when it comes to any important documents we may need to keep on file. Whether it’s you bank statements, documents that require a signature, or important information you need to keep on file, gone are the days when the majority used file cabinets and kept mounds of paper documents. Whether you are actively and willingly taking part or not, slowly but surely, we are entering what may eventually come an entirely digital age. While going paperless provides environmental benefits, it also frees up space and time due to not needing to store and protect these documents, and having them more easily accessible.

Besides going green and doing your part to save trees and eliminate garbage, offering e-receipts to your customers at check out is also a great way to grow your email marketing list. When customers check out at your retail store, aside from asking them for their email address to send an e-receipt, you can also add the option for them to opt-in to your email marketing list. Let customers know that this will allow them to receive newsletters, coupons, information on new products, and more! Given the fact that they are already receiving the digital receipt for the products they purchased and will expect to see that in their email, they will more than likely be happy to receive additional emails and promotions pertaining to your business.

As a retail business owner, you should recognize these benefits and offer them to you customers. While some may choose to keep their old-school way of doing things, some customers may appreciate the option to go paperless. For more helpful marketing tools for your retail business, check out our recent blog: Small Business Marketing: 4 Low Cost Campaigns To Get You Started!

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